5 thoughts on “What should I do for e -commerce operation planning?”
Keith
1. All problems in the store can be analyzed from the data. From the data, the key to you can find the problem and make adjustments in time. 2, "Payment conversion rate" is the core data of the store, and no other conversion rate can be talked about. 1) "Payment conversion rate" should be greater than "peer the same layer average". It is determined by the "payment conversion rate" of specific products. If you want to increase the "payment conversion rate" of the store, you should first increase the "payment conversion rate" of specific products. 3 ) When the "payment conversion rate" of a product increases, it means that the attractiveness of this product increases. At this time Can the reasons why the conversion rate is increased can be applied to other products;
4) When the "payment conversion rate" of a product decreases, the reason for the decline should be analyzed, and the corresponding adjustment and observation should be whether It can increase the "payment conversion rate" of this product. If many efforts are still unable to increase, it can reduce the traffic of this product and guide the traffic to the "payment conversion rate" products with higher products. 3, first increase the "payment conversion rate" and then increase the "number of visitors", which will get more effort. The most important thing to analyze the "number of visitors" is to analyze the "flow source", analyze the "quantity" and "payment conversion rate" of different traffic sources, find out the relatively high source of traffic for "payment conversion rate" and find ways to improve. "Visitors" can also increase the overall "payment conversion rate". wants to move your business to the Internet. You need a carrier displayed by your own product, or you can build a website platform or make an online store, because only this can let others find you. In fact, it is easy to apply for an online store. And the hardest thing is how to get traffic? Traffic is equivalent to customers in our traditional business. If it is allowed to get traffic in online stores, it is inseparable from the technology of e -commerce operations. This is the best Internet traffic promotion technology. It is also a weapon for our traditional enterprises to open up Internet channels. Therefore, if you want to play the Internet, you must learn this technology. Here is a Taobao e-commerce network marketing learning exchange group recommendation to everyone 546-946-997. There are real people to open a shop, free classroom teacher analyzes the store so that your shop will be better and better, and sincerely look forward to your joining ~ 4, the improvement of "customer unit price" mainly depends on the unit price and related sales of goods. 1) Under the same traffic, the traffic is guided as much as possible to the "high unit price" and "high conversion rate", and the traffic of the "low unit price" and the "low conversion rate" commodity can directly increase sales and sales and sales and Customer price. 2) Optimize baby introduction, marketing activities, full gift rules, customer service skills, etc., as much as possible from the needs of customers to attract customers to buy more treasures. 5, "DSR dynamic score" is an indicator for feedback product satisfaction, logistics satisfaction, customer service satisfaction. This is the data that feeds on customer satisfaction. 1) Although it is 3 score indicators, it is not independent. Raising any indicators can promote the improvement of 3 scores, because other scores will not be high when the customer is dissatisfied with a certain aspect. 2) Commodity quality, logistics speed, and customer service payment are the most basic requirements. It is generally not too bad to do these three "DSR dynamic scores". 3) Additional gifts and surprises to customers can increase customer satisfaction, thereby increasing the "DSR dynamic score". 4) For large shops, if there are a large number of pre -sale orders during the Double 11 promotion period, you can issue pre -issuing goods before paying. The specific method is to screen cities with a large number of orders. When the goods are located, when the customer pays the end, the courier will deliver the goods immediately. It is impossible for customers to be dissatisfied with such logistics speed. 6. A lot of data involved in the store is limited to the explanation of the space. When you encounter a data, think about the essence of the data, and then think about how to optimize the data. 7. In the end, pay attention, sometimes the data is wrong. For example, the "payment conversion rate" of pre -sale products is 0. How to judge the true conversion rate of the product at this time? The answer is to refer to the "order conversion rate" or directly manually statistical pre -sale order volume and then divide the number of visits. Other similar situations can be analyzed according to the specific situation. The data seen in the background of the store can only be effective only in a reasonable scene.
products: 1. The product should consider profit margins. 1) Do not sell products with low profit margins, otherwise you will be crushed by other costs, and profits can survive and develop. 2) Products with high profit margins are not necessarily unpleasant. Almost any well -known high -end brand is high in profit margins and is very popular. 2. The first factor determining profit margin is value, not cost. For example, the cost of Apple mobile phones is not much worse than the cost of Xiaomi mobile phones, but the profit margin of Apple mobile phones is several times that of Xiaomi mobile phones. So where is the value of Apple mobile phones? 1) Good quality. Whether it is hardware or workmanship, the quality is much better than most mobile phone brands. 2) Good user experience. Whether it is the operating interface, the sensitivity, or the effect of the camera, it is very good. 3) There are face. Apple mobile phones look face than other phones. Because for most people, face is also a value. 3. The second factor that determines the profit margin is attractive. The higher the attractive products, the easier it is to sell high prices, and the lower the attractive products, the more difficult to sell the price. How to improve attractiveness? 1) Improve quality; 2) increase function; 3) increase services; 4) providing gifts; 5) increase brand awareness. 4. The third factor that determines the profit margin is the cost. The higher the cost, the lower the profit margin, and the lower the cost, the higher the profit margin. The methods to reduce costs are: 1) looking for a more upstream source; 2) large quantities to purchase; 3) part -time employees, such as design; 4) to save rents in the incubation park. 5. The fourth factor that determines the profit margin is competition. The more competitive products, the more prone to the price war leads to low profit margins, and the smaller the competitive products, the more likely to have high profit margins. It is difficult to avoid competition in the e -commerce industry. Please see the following chapters how to deal with competition. 6. Operating a shop must have multiple explosions. Explosive models are the performance of product competitiveness and the performance of the store's operating capabilities. How to create explosive models: 1) Understand the needs of customer groups; 2) increase the value of the product; 3) to increase the attractiveness of the page; 4) Optimize the title of baby; It brings certain accurate traffic through the way through the traffic, drilling exhibitions; 7) Recommended more sales through the store related to the store; 8) Increase the ranking of keywords and increase more natural traffic; Bring more sales; 10) Analyze the source of traffic and increase the sources of traffic with higher conversion rates; 11) long -term maintenance of slightly higher traffic and sales than peers to make growth period explosion. 12) Create more explosions in the same way and sell related sales. 7. When the size of the store is larger, the product category should be expanded, which can quickly increase the unit price and repurchase rate. For example: the store has not started at the beginning. After a long time of hard work, a pants are made into explosive models. At this time, thousands of people or even tens of thousands of people may enter the store every day. Some people need sweaters to increase sweaters. Some people need shoes and you can add shoes. There are more and more goods, and a explosion has led to the sales of many other products; the more sales, the more demand, the more categories that can be expanded; the time is long, maybe your store also sells cosmetics, and sells snacks. and many more. But remember that when the traffic is small, do not blindly expand the category, because the human, material and financial resources at this time are difficult to achieve, but it will be counterproductive. Customer service: 1, the response speed of customer service, typing speed, familiarity with the product, etc. are the most basic skills of customer service. If these skills are not mastered, please do your work first. Avoid some basic problems. 2, the core responsibilities of customer service are to guide customers to place orders, follow up after -sales issues, process differential reviews, and so on. Stores with conditions can arrange special personnel to follow the after -sales issues and deal with bad reviews. Several points to pay attention to after -sales customer service: 1) Starting from the moment the customer photographed, observe whether the customer has a message, whether there are special requirements for delivery, and the reasonable requirements. The first step of degree, if there is a problem, it is too late to recover; 2) Remind the warehouse to ship as soon as possible, and follow up the logistics abnormal orders in time, contact the logistics company as soon as possible, and inform customers to pay attention to and apologize; 3) If there are problems with customer service feedback after receiving the goods, they must follow up and help customers solve it as soon as possible. The purpose is to satisfy customers. To do these points, basically the DSR ratings of the store will be higher than their peers, and there will be fewer evaluations.
3. To achieve the above points, there will still be some medium differential reviews, because the bad review is difficult to avoid, so it is recommended to order a software for the medium -to -high review reminder. This can be the first in the first place. Time is reminded, at this time, the communication efficiency of contacting customers is the highest. When communicating with customers, you should understand why customers give the bad reviews, and give compensation as much as possible to satisfy them, and then ask the customer to modify the bad review. Based on my experience, directly returning cash is the most effective solution. It can start to give customers a reasonable compensation amount. If customers are still not satisfied, they can increase the compensation amount. For most customers, it will basically help to modify the bad review after giving reasonable compensation. 4, but there may still be individual buyers, no matter how you explain and compensate, you are unwilling to modify the evaluation. What should I do at this time? At this time, you can only give a reply to the customer, but you must pay attention to the skills of the review. There is no need to quarrel with the customer in the return review, and there is no need to explain too much. Instead, you should think about what other customers think about this evaluation? What kind of returns to see other customers will increase their good impression of the store? The review around this idea will even get unexpected results. For example, this review: We are very shocked to see your evaluation above, because we have been committed to allowing every customer to buy a good -looking product, even if we are not satisfied, we feel sorry for so many friends who trust our friends. We. If you feel a little dissatisfied in this shopping, please send you back to the product, we promise that when you send it back, we will immediately replenish you and give you some small gifts as compensation. At the same time, the postage of the back and forth shall be borne by us, and it will not allow you to lose any losses, because satisfying all customers is our pursuit. Please contain a lot of inconvenience caused by you! Customers: 1. Do not take all consumers as your customers when you first open a store. No shop can sell the product to everyone. 1) When opening the store, you should segment the customer as much as possible, and then study what the biggest needs of the group you know most about the biggest needs of the customers you know the most is to sell the products that are most suitable for them and serve them well. 2) When you have a certain customer base, you will find that these customers will have more needs, and then find or develop new products according to their needs. With such step -by -step, your shop size will become larger and larger. 2, often interacting with customers can help you busy. The easiest way is to build an old customer QQ group. 1) When you go to a new product, you may wish to investigate which product you like most in the group, which will help you quickly judge which product may be sold. 2) When one of your best -selling products suddenly become unpleasant, you can investigate the reasons why the old customers do not buy in the near future in the group, so that you can make the correct adjustment. In fact, there are more benefits to interact with customers, looking forward to your discovery. 3. When doing anything, first treat yourself as the first customer. 1) If you consider how the store operates with the customer's thinking, you will avoid many low -level mistakes. 2) When you are making a page, you will think of what pictures and text customers want to see most, and you will also think of what is the most factor that can attract customers to buy. 4. When doing anything, you must forget that you are a customer. After you do something above, do not treat yourself as a customer, but it depends on what the customer will react. For example, if you replaced a baby window map, you can observe whether the actual customer's click rate is high or low; you replaced the content introduced by the baby, whether the actual customer's conversion rate is high or low. competition: 1. How do the store cope with the competition of peers? The answer is: Improving the profit margin, click rate, and conversion rate of your own store. The reasons are as follows: 1) Increasing profit margins can make your store earn more than a little more order than peers. 2) Increasing the click -through rate can allow your store to get more visitors at a lower cost. 3) Increasing the conversion rate can make your store's visitors more customers. 2. Increasing the value of the store in the store can also increase your competitiveness. Because the greater the competition, the higher the cost of the visitors. This is what you cannot change, but for all the stores, the cost of obtaining visitors will not be too large, but if a visitor can come to your shop, it can produce an ratio. For more sales of other stores, the sales of your store will be higher and the profit will be higher under the same traffic cost. How to increase the value of the store's visitors? 1) Increase the attractiveness of the product, thereby increasing the conversion rate, and more visitors can become your customers; 2) expand the product category around the needs of customers, and do a good job of related sales to increase the unit price of the customer; Shopping frequency and activity rhythm, and contact consumers through CRM systems, drilling exhibitions, WeChat and other channels to increase the repurchase rate. If these points are done, your visitor value will increase a lot, and the competitiveness is naturally stronger. 3, most of the industry, most of the profits belong to the industry's first place, can only drink some soup later. So how to become the first place in the industry? The answer is: subverting existing industries or cultivating a segmented industry. 1) It is difficult to subvert an industry, but each industry is constantly being overturned. For example, how powerful Nokia was at that time, but it was subverted by Apple mobile phones, so Apple mobile phones became the first place in the industry. Subverting an industry requires a full understanding of the needs of customers in this industry, and then gives better solutions. 2) If you cannot directly subvert an industry in the short term, you can subdivide customers, and provide better solutions around a certain type of segmented people, becoming the first place in this segment industry. When the customers in this segment are very satisfied, they can expand to a wider population. promotion: 1. The core of promotion is the click -through rate. Why increase the click -through rate of paid promotion? 1) The higher the clicks, the higher the demand, the greater the possibility of the final purchase; 2) the higher the click rate of through the traffic, and the higher the quality score, thereby reducing the single price The higher the rate, the lower the unit price. 2, how to improve the click -through rate? 1) As a real customer, what elements are the most attractive customers? Is quality, price, brand or other? 2) Refine the elements that attract customers into pictures and copywriting, do horizontal tests, and finally select the promotion material with high clicks. 3) During the sales process, more elements that attract customers through customer service chat and customer shopping. The same method is used for horizontal testing, and promotion materials with high clicks are selected. 4) Observe the click -through rate of different plans during the promotion process, and then increase the bidding and budget of the higher click -through plan. At the same time, reduce the budget and budget of the lower click -through plan, which can increase the click -through rate as a whole. 3, the higher the value of the store visitors, the better. How to increase the value of visitors? 1) Increase the unit price of the customer; 2) increase the conversion rate; 3) increase the repurchase rate.
4, the lower the cost of a shop visitor, the better. How to reduce the cost of visitors? 1) Increase free traffic; 2) the click -through rate of increasing paid promotion; 3) reduce the hits the cost of paying promotion. 5, what should I do if the cost is getting more and more expensive? The answer is: 1) to expand the product category on the basis of existing products and increase the unit price of customer; 2) increase the conversion rate by increasing gift boxes, gifts or added value; 3) to increase the repurchase rate through the maintenance of old customers. Positioning: 1. Before opening the store, you need to consider the three questions: What products do you have? Who do you want to sell to? What are your advantages? 2. In the final analysis, opening the store is competition, and you can succeed in competing with your peers. For example, you are a well -known brand owner, you have high -quality sources of low cost, you have a lot of loyal fans, you have exclusive resources that you cannot copy with colleagues, you have a very strong strength to fight with your peers, etc. It may help you successfully operate a shop more quickly. If not, please see the next one. 3. If you do n’t have the advantages above, you can also open a shop that is not bad or bad. At this time, the most important thing is to choose relatively high -quality products, sell them at relatively low prices, provide relatively unique services, and often interact with customers. 4, what type of shop should you open? flagship store? Specialty store? Or the C shop? It can be said that each type of shop has its own advantages and can succeed, mainly depends on which type of your product is more suitable. 1) The best -known flagship store with well -known brand resources; 2) Non -well -known brands with unique advantages are suitable for opening Taobao corporate stores or Taobao C stores. The offline wholesale market is suitable for opening specialty stores or franchise stores; 4) If there is no advantage, advise you not to open a store. 5, you have to understand your category. At the beginning, it is best to choose the category you are familiar with, choose the familiar consumers, and choose the familiar products so that you can sell the products easier. If you do n’t know about these, please know these in -depth understanding. 6. You need to be the first consumer in your own store. Imagine that if the products sold in your store cannot attract you to buy, what reason do you have to attract other customers to buy? Therefore, before opening the store, find out some reasons to attract yourself. In this way, you can attract other customers to buy your product. 7, your shop must have a story. The current shop is serious. A customer is in the face of the same product and the same price. It is difficult for you to attract him to buy in your shop. If you are a store with a story, then you can pull close customers to you, and then your story will help customers feel when you decide. What is a store with a story? 1) For example, I share the story of e -commerce operation experience and the story of the circle of members. Will it be hot when opening a shop and selling carton tapes? 2) For example, you are a traveling person who can often share your travel notes with customers. Will it be hot to sell outdoor sports equipment? 3) For example, you are a video that likes makeup, can record some makeup videos to share with customers to sell major brands of cosmetics? In fact, everyone is unique and has its own advantages. You can definitely share a unique story for your customers.
First of all, we must do a good job of e -commerce operation planning. First of all, you need to understand what is e -commerce operation planning. How to do a good job of e -commerce operation planning. You can also create an event through [Activity Box] to save a lot of time for planning.
Pay content for time limit to check for freenAnswer 1. Do a good job in the target population. Product positioning every day activities on the mobile Internet platform exceeds 100 million. Blind push will not only increase their operating costs, but also make the operation without targeted and low conversion rate. Therefore, to do e -commerce operations, you need to understand the target group of your products/services, do a good job of target group positioning, product positioning, and analyze what interests and styles they are interested in. With the goal, you can work hard to work hard Do the direction. Below, take the beauty brand as an example to start a detailed positioning analysis: (1) mainly for women's groups. Women love shopping, and tend to buy cheaper luxury and high -quality products than domestic abroad. (2) The age is concentrated between 20 and 30 years old. It is more suitable for recommending Estee Lauder, Lancome, etc. Women over 35 years of age can recommend Ka's ... 2. Do a good job of product market data analysis on online shopping platforms to do it on the online shopping platform. E -commerce operations need to learn a trend of the industry in time. Because different products have their own seasonality, such as air -conditioning, there are more demand for air conditioners in the peak season, so you can analyze which users have stronger buying desires. They are more concerned about which information of the product/service information. Points, what are the advantages of the competitors you face, whether you can learn from our shortcomings, etc., these need to be planned in advance for market analysis and operation. 3. Breakthrough one by one in selection Doing a good job of promoting selection will affect marketing effects, conversion effects, and even promotion effects. Therefore, do not blindly follow the trend in selecting products, it is best to break through one or two products with the best operation, break the explosion, and bring other products of the store. In addition, the current Internet big data, the number of people using mobile Taobao far exceeds PC users. Therefore, in order to make merchants reasonably distribute traffic in order to better, and to allow major buyers to buy their favorite products, they must improve the user's consumer desire and maintain higher adhesion. 4. Do a good job of after -sales service (1) To do a good job of e -commerce operations, in addition to the reasonable price of the product and the guarantee of quality, it is also necessary to have a humanized after -sales service. Good after -sales is the most important. Only by doing this service, you will get a lot of returns to improve the sales of the store. (2) Real -time tracking, follow abnormalities. In the process of e -commerce operations, there may be various situations, such as users 'consumption experience, users' questions about product details, etc. These require high spiritual focus on it, so you need to keep the abnormal situation at all times at all times. Play, extract high -quality works, seize high -quality users
For traditional enterprises, doing e -commerce must not just plan, but also perform and perform later monitoring. Operating planning should be carried out with corporate products, including how to do, how to do it, who do it, how much to invest, how to do it after doing, and so on. Manren information has experience in this place, and its training companies have done a good effect in their respective fields.
If e -commerce is a platform, such as Taobao, Tmall , the first is the choice of words. Choose a word that is not very competitive. Only after the comparison, it can be determined that the so -called three currency finally analyzed the market, and then located the crowd to determine the title. Make the main picture for details.
1. All problems in the store can be analyzed from the data. From the data, the key to you can find the problem and make adjustments in time.
2, "Payment conversion rate" is the core data of the store, and no other conversion rate can be talked about.
1) "Payment conversion rate" should be greater than "peer the same layer average". It is determined by the "payment conversion rate" of specific products. If you want to increase the "payment conversion rate" of the store, you should first increase the "payment conversion rate" of specific products.
3
) When the "payment conversion rate" of a product increases, it means that the attractiveness of this product increases. At this time Can the reasons why the conversion rate is increased can be applied to other products;
4) When the "payment conversion rate" of a product decreases, the reason for the decline should be analyzed, and the corresponding adjustment and observation should be whether It can increase the "payment conversion rate" of this product. If many efforts are still unable to increase, it can reduce the traffic of this product and guide the traffic to the "payment conversion rate" products with higher products.
3, first increase the "payment conversion rate" and then increase the "number of visitors", which will get more effort. The most important thing to analyze the "number of visitors" is to analyze the "flow source", analyze the "quantity" and "payment conversion rate" of different traffic sources, find out the relatively high source of traffic for "payment conversion rate" and find ways to improve. "Visitors" can also increase the overall "payment conversion rate".
wants to move your business to the Internet. You need a carrier displayed by your own product, or you can build a website platform or make an online store, because only this can let others find you. In fact, it is easy to apply for an online store. And the hardest thing is how to get traffic? Traffic is equivalent to customers in our traditional business. If it is allowed to get traffic in online stores, it is inseparable from the technology of e -commerce operations. This is the best Internet traffic promotion technology. It is also a weapon for our traditional enterprises to open up Internet channels. Therefore, if you want to play the Internet, you must learn this technology. Here is a Taobao e-commerce network marketing learning exchange group recommendation to everyone 546-946-997. There are real people to open a shop, free classroom teacher analyzes the store so that your shop will be better and better, and sincerely look forward to your joining ~
4, the improvement of "customer unit price" mainly depends on the unit price and related sales of goods. 1) Under the same traffic, the traffic is guided as much as possible to the "high unit price" and "high conversion rate", and the traffic of the "low unit price" and the "low conversion rate" commodity can directly increase sales and sales and sales and Customer price. 2) Optimize baby introduction, marketing activities, full gift rules, customer service skills, etc., as much as possible from the needs of customers to attract customers to buy more treasures.
5, "DSR dynamic score" is an indicator for feedback product satisfaction, logistics satisfaction, customer service satisfaction. This is the data that feeds on customer satisfaction. 1) Although it is 3 score indicators, it is not independent. Raising any indicators can promote the improvement of 3 scores, because other scores will not be high when the customer is dissatisfied with a certain aspect. 2) Commodity quality, logistics speed, and customer service payment are the most basic requirements. It is generally not too bad to do these three "DSR dynamic scores". 3) Additional gifts and surprises to customers can increase customer satisfaction, thereby increasing the "DSR dynamic score". 4) For large shops, if there are a large number of pre -sale orders during the Double 11 promotion period, you can issue pre -issuing goods before paying. The specific method is to screen cities with a large number of orders. When the goods are located, when the customer pays the end, the courier will deliver the goods immediately. It is impossible for customers to be dissatisfied with such logistics speed.
6. A lot of data involved in the store is limited to the explanation of the space. When you encounter a data, think about the essence of the data, and then think about how to optimize the data.
7. In the end, pay attention, sometimes the data is wrong. For example, the "payment conversion rate" of pre -sale products is 0. How to judge the true conversion rate of the product at this time? The answer is to refer to the "order conversion rate" or directly manually statistical pre -sale order volume and then divide the number of visits. Other similar situations can be analyzed according to the specific situation. The data seen in the background of the store can only be effective only in a reasonable scene.
products: 1. The product should consider profit margins. 1) Do not sell products with low profit margins, otherwise you will be crushed by other costs, and profits can survive and develop. 2) Products with high profit margins are not necessarily unpleasant. Almost any well -known high -end brand is high in profit margins and is very popular.
2. The first factor determining profit margin is value, not cost. For example, the cost of Apple mobile phones is not much worse than the cost of Xiaomi mobile phones, but the profit margin of Apple mobile phones is several times that of Xiaomi mobile phones. So where is the value of Apple mobile phones? 1) Good quality. Whether it is hardware or workmanship, the quality is much better than most mobile phone brands. 2) Good user experience. Whether it is the operating interface, the sensitivity, or the effect of the camera, it is very good. 3) There are face. Apple mobile phones look face than other phones. Because for most people, face is also a value.
3. The second factor that determines the profit margin is attractive. The higher the attractive products, the easier it is to sell high prices, and the lower the attractive products, the more difficult to sell the price. How to improve attractiveness? 1) Improve quality; 2) increase function; 3) increase services; 4) providing gifts; 5) increase brand awareness.
4. The third factor that determines the profit margin is the cost. The higher the cost, the lower the profit margin, and the lower the cost, the higher the profit margin. The methods to reduce costs are: 1) looking for a more upstream source; 2) large quantities to purchase; 3) part -time employees, such as design; 4) to save rents in the incubation park.
5. The fourth factor that determines the profit margin is competition. The more competitive products, the more prone to the price war leads to low profit margins, and the smaller the competitive products, the more likely to have high profit margins. It is difficult to avoid competition in the e -commerce industry. Please see the following chapters how to deal with competition.
6. Operating a shop must have multiple explosions. Explosive models are the performance of product competitiveness and the performance of the store's operating capabilities. How to create explosive models: 1) Understand the needs of customer groups; 2) increase the value of the product; 3) to increase the attractiveness of the page; 4) Optimize the title of baby; It brings certain accurate traffic through the way through the traffic, drilling exhibitions; 7) Recommended more sales through the store related to the store; 8) Increase the ranking of keywords and increase more natural traffic; Bring more sales; 10) Analyze the source of traffic and increase the sources of traffic with higher conversion rates; 11) long -term maintenance of slightly higher traffic and sales than peers to make growth period explosion. 12) Create more explosions in the same way and sell related sales.
7. When the size of the store is larger, the product category should be expanded, which can quickly increase the unit price and repurchase rate. For example: the store has not started at the beginning. After a long time of hard work, a pants are made into explosive models. At this time, thousands of people or even tens of thousands of people may enter the store every day. Some people need sweaters to increase sweaters. Some people need shoes and you can add shoes. There are more and more goods, and a explosion has led to the sales of many other products; the more sales, the more demand, the more categories that can be expanded; the time is long, maybe your store also sells cosmetics, and sells snacks. and many more. But remember that when the traffic is small, do not blindly expand the category, because the human, material and financial resources at this time are difficult to achieve, but it will be counterproductive.
Customer service:
1, the response speed of customer service, typing speed, familiarity with the product, etc. are the most basic skills of customer service. If these skills are not mastered, please do your work first. Avoid some basic problems.
2, the core responsibilities of customer service are to guide customers to place orders, follow up after -sales issues, process differential reviews, and so on. Stores with conditions can arrange special personnel to follow the after -sales issues and deal with bad reviews. Several points to pay attention to after -sales customer service: 1) Starting from the moment the customer photographed, observe whether the customer has a message, whether there are special requirements for delivery, and the reasonable requirements. The first step of degree, if there is a problem, it is too late to recover; 2) Remind the warehouse to ship as soon as possible, and follow up the logistics abnormal orders in time, contact the logistics company as soon as possible, and inform customers to pay attention to and apologize; 3) If there are problems with customer service feedback after receiving the goods, they must follow up and help customers solve it as soon as possible. The purpose is to satisfy customers. To do these points, basically the DSR ratings of the store will be higher than their peers, and there will be fewer evaluations.
3. To achieve the above points, there will still be some medium differential reviews, because the bad review is difficult to avoid, so it is recommended to order a software for the medium -to -high review reminder. This can be the first in the first place. Time is reminded, at this time, the communication efficiency of contacting customers is the highest. When communicating with customers, you should understand why customers give the bad reviews, and give compensation as much as possible to satisfy them, and then ask the customer to modify the bad review. Based on my experience, directly returning cash is the most effective solution. It can start to give customers a reasonable compensation amount. If customers are still not satisfied, they can increase the compensation amount. For most customers, it will basically help to modify the bad review after giving reasonable compensation.
4, but there may still be individual buyers, no matter how you explain and compensate, you are unwilling to modify the evaluation. What should I do at this time? At this time, you can only give a reply to the customer, but you must pay attention to the skills of the review. There is no need to quarrel with the customer in the return review, and there is no need to explain too much. Instead, you should think about what other customers think about this evaluation? What kind of returns to see other customers will increase their good impression of the store? The review around this idea will even get unexpected results. For example, this review: We are very shocked to see your evaluation above, because we have been committed to allowing every customer to buy a good -looking product, even if we are not satisfied, we feel sorry for so many friends who trust our friends. We. If you feel a little dissatisfied in this shopping, please send you back to the product, we promise that when you send it back, we will immediately replenish you and give you some small gifts as compensation. At the same time, the postage of the back and forth shall be borne by us, and it will not allow you to lose any losses, because satisfying all customers is our pursuit. Please contain a lot of inconvenience caused by you!
Customers:
1. Do not take all consumers as your customers when you first open a store. No shop can sell the product to everyone. 1) When opening the store, you should segment the customer as much as possible, and then study what the biggest needs of the group you know most about the biggest needs of the customers you know the most is to sell the products that are most suitable for them and serve them well. 2) When you have a certain customer base, you will find that these customers will have more needs, and then find or develop new products according to their needs. With such step -by -step, your shop size will become larger and larger.
2, often interacting with customers can help you busy. The easiest way is to build an old customer QQ group. 1) When you go to a new product, you may wish to investigate which product you like most in the group, which will help you quickly judge which product may be sold. 2) When one of your best -selling products suddenly become unpleasant, you can investigate the reasons why the old customers do not buy in the near future in the group, so that you can make the correct adjustment. In fact, there are more benefits to interact with customers, looking forward to your discovery.
3. When doing anything, first treat yourself as the first customer. 1) If you consider how the store operates with the customer's thinking, you will avoid many low -level mistakes. 2) When you are making a page, you will think of what pictures and text customers want to see most, and you will also think of what is the most factor that can attract customers to buy.
4. When doing anything, you must forget that you are a customer. After you do something above, do not treat yourself as a customer, but it depends on what the customer will react. For example, if you replaced a baby window map, you can observe whether the actual customer's click rate is high or low; you replaced the content introduced by the baby, whether the actual customer's conversion rate is high or low.
competition:
1. How do the store cope with the competition of peers? The answer is: Improving the profit margin, click rate, and conversion rate of your own store. The reasons are as follows: 1) Increasing profit margins can make your store earn more than a little more order than peers. 2) Increasing the click -through rate can allow your store to get more visitors at a lower cost. 3) Increasing the conversion rate can make your store's visitors more customers.
2. Increasing the value of the store in the store can also increase your competitiveness. Because the greater the competition, the higher the cost of the visitors. This is what you cannot change, but for all the stores, the cost of obtaining visitors will not be too large, but if a visitor can come to your shop, it can produce an ratio. For more sales of other stores, the sales of your store will be higher and the profit will be higher under the same traffic cost. How to increase the value of the store's visitors? 1) Increase the attractiveness of the product, thereby increasing the conversion rate, and more visitors can become your customers; 2) expand the product category around the needs of customers, and do a good job of related sales to increase the unit price of the customer; Shopping frequency and activity rhythm, and contact consumers through CRM systems, drilling exhibitions, WeChat and other channels to increase the repurchase rate. If these points are done, your visitor value will increase a lot, and the competitiveness is naturally stronger.
3, most of the industry, most of the profits belong to the industry's first place, can only drink some soup later. So how to become the first place in the industry? The answer is: subverting existing industries or cultivating a segmented industry. 1) It is difficult to subvert an industry, but each industry is constantly being overturned. For example, how powerful Nokia was at that time, but it was subverted by Apple mobile phones, so Apple mobile phones became the first place in the industry. Subverting an industry requires a full understanding of the needs of customers in this industry, and then gives better solutions. 2) If you cannot directly subvert an industry in the short term, you can subdivide customers, and provide better solutions around a certain type of segmented people, becoming the first place in this segment industry. When the customers in this segment are very satisfied, they can expand to a wider population.
promotion:
1. The core of promotion is the click -through rate. Why increase the click -through rate of paid promotion? 1) The higher the clicks, the higher the demand, the greater the possibility of the final purchase; 2) the higher the click rate of through the traffic, and the higher the quality score, thereby reducing the single price The higher the rate, the lower the unit price.
2, how to improve the click -through rate? 1) As a real customer, what elements are the most attractive customers? Is quality, price, brand or other? 2) Refine the elements that attract customers into pictures and copywriting, do horizontal tests, and finally select the promotion material with high clicks. 3) During the sales process, more elements that attract customers through customer service chat and customer shopping. The same method is used for horizontal testing, and promotion materials with high clicks are selected. 4) Observe the click -through rate of different plans during the promotion process, and then increase the bidding and budget of the higher click -through plan. At the same time, reduce the budget and budget of the lower click -through plan, which can increase the click -through rate as a whole.
3, the higher the value of the store visitors, the better. How to increase the value of visitors? 1) Increase the unit price of the customer; 2) increase the conversion rate; 3) increase the repurchase rate.
4, the lower the cost of a shop visitor, the better. How to reduce the cost of visitors? 1) Increase free traffic; 2) the click -through rate of increasing paid promotion; 3) reduce the hits the cost of paying promotion.
5, what should I do if the cost is getting more and more expensive? The answer is: 1) to expand the product category on the basis of existing products and increase the unit price of customer; 2) increase the conversion rate by increasing gift boxes, gifts or added value; 3) to increase the repurchase rate through the maintenance of old customers.
Positioning:
1. Before opening the store, you need to consider the three questions: What products do you have? Who do you want to sell to? What are your advantages?
2. In the final analysis, opening the store is competition, and you can succeed in competing with your peers. For example, you are a well -known brand owner, you have high -quality sources of low cost, you have a lot of loyal fans, you have exclusive resources that you cannot copy with colleagues, you have a very strong strength to fight with your peers, etc. It may help you successfully operate a shop more quickly. If not, please see the next one.
3. If you do n’t have the advantages above, you can also open a shop that is not bad or bad. At this time, the most important thing is to choose relatively high -quality products, sell them at relatively low prices, provide relatively unique services, and often interact with customers.
4, what type of shop should you open? flagship store? Specialty store? Or the C shop? It can be said that each type of shop has its own advantages and can succeed, mainly depends on which type of your product is more suitable. 1) The best -known flagship store with well -known brand resources; 2) Non -well -known brands with unique advantages are suitable for opening Taobao corporate stores or Taobao C stores. The offline wholesale market is suitable for opening specialty stores or franchise stores; 4) If there is no advantage, advise you not to open a store.
5, you have to understand your category. At the beginning, it is best to choose the category you are familiar with, choose the familiar consumers, and choose the familiar products so that you can sell the products easier. If you do n’t know about these, please know these in -depth understanding.
6. You need to be the first consumer in your own store. Imagine that if the products sold in your store cannot attract you to buy, what reason do you have to attract other customers to buy? Therefore, before opening the store, find out some reasons to attract yourself. In this way, you can attract other customers to buy your product.
7, your shop must have a story. The current shop is serious. A customer is in the face of the same product and the same price. It is difficult for you to attract him to buy in your shop. If you are a store with a story, then you can pull close customers to you, and then your story will help customers feel when you decide. What is a store with a story? 1) For example, I share the story of e -commerce operation experience and the story of the circle of members. Will it be hot when opening a shop and selling carton tapes? 2) For example, you are a traveling person who can often share your travel notes with customers. Will it be hot to sell outdoor sports equipment? 3) For example, you are a video that likes makeup, can record some makeup videos to share with customers to sell major brands of cosmetics? In fact, everyone is unique and has its own advantages. You can definitely share a unique story for your customers.
First of all, we must do a good job of e -commerce operation planning. First of all, you need to understand what is e -commerce operation planning. How to do a good job of e -commerce operation planning. You can also create an event through [Activity Box] to save a lot of time for planning.
Pay content for time limit to check for freenAnswer 1. Do a good job in the target population. Product positioning every day activities on the mobile Internet platform exceeds 100 million. Blind push will not only increase their operating costs, but also make the operation without targeted and low conversion rate. Therefore, to do e -commerce operations, you need to understand the target group of your products/services, do a good job of target group positioning, product positioning, and analyze what interests and styles they are interested in. With the goal, you can work hard to work hard Do the direction. Below, take the beauty brand as an example to start a detailed positioning analysis: (1) mainly for women's groups. Women love shopping, and tend to buy cheaper luxury and high -quality products than domestic abroad. (2) The age is concentrated between 20 and 30 years old. It is more suitable for recommending Estee Lauder, Lancome, etc. Women over 35 years of age can recommend Ka's ... 2. Do a good job of product market data analysis on online shopping platforms to do it on the online shopping platform. E -commerce operations need to learn a trend of the industry in time. Because different products have their own seasonality, such as air -conditioning, there are more demand for air conditioners in the peak season, so you can analyze which users have stronger buying desires. They are more concerned about which information of the product/service information. Points, what are the advantages of the competitors you face, whether you can learn from our shortcomings, etc., these need to be planned in advance for market analysis and operation. 3. Breakthrough one by one in selection Doing a good job of promoting selection will affect marketing effects, conversion effects, and even promotion effects. Therefore, do not blindly follow the trend in selecting products, it is best to break through one or two products with the best operation, break the explosion, and bring other products of the store. In addition, the current Internet big data, the number of people using mobile Taobao far exceeds PC users. Therefore, in order to make merchants reasonably distribute traffic in order to better, and to allow major buyers to buy their favorite products, they must improve the user's consumer desire and maintain higher adhesion. 4. Do a good job of after -sales service (1) To do a good job of e -commerce operations, in addition to the reasonable price of the product and the guarantee of quality, it is also necessary to have a humanized after -sales service. Good after -sales is the most important. Only by doing this service, you will get a lot of returns to improve the sales of the store. (2) Real -time tracking, follow abnormalities. In the process of e -commerce operations, there may be various situations, such as users 'consumption experience, users' questions about product details, etc. These require high spiritual focus on it, so you need to keep the abnormal situation at all times at all times. Play, extract high -quality works, seize high -quality users
For traditional enterprises, doing e -commerce must not just plan, but also perform and perform later monitoring. Operating planning should be carried out with corporate products, including how to do, how to do it, who do it, how much to invest, how to do it after doing, and so on.
Manren information has experience in this place, and its training companies have done a good effect in their respective fields.
If e -commerce is a platform, such as Taobao, Tmall
, the first is the choice of words. Choose a word that is not very competitive. Only after the comparison, it can be determined that the so -called three currency
finally analyzed the market, and then located the crowd to determine the title.
Make the main picture for details.