5 thoughts on “How should I run the jewelry store?”

  1. Operating jewelry shops are different from other types of stores. Because jewelry is not a necessity for people, it is an appropriate accessory, so it is difficult to sell than other products. How can we increase the turnover of the jewelry store?

    The people who run the jewelry shop will find that the business in the first few days of the new store is particularly good, and the business becomes light for a long time. The main reason is that the new store has a freshness for people, so it will attract a large part of the flow of people, and new stores usually have some discounts to promote sales. Another important factor is that the "Matthew effect" is "Matthew effect" The more people coming, the more people can attract more people. The more people buy, the more people can attract more people to buy.

    The holidays can be used as a growth point for your business. Jewelry stores should make full use of holidays to increase your operating income. And how to increase sales in the jewelry store on weekdays? I think we should pay attention to four aspects:

    . Increase the transaction rate

    In we know that people who usually visit the jewelry shop usually just take a look and do not intend to buy it. Your jewelry; some people see that their favorite accessories will be purchased immediately, and we call it "impulsive" shopping; and most people don't buy it even if they see their favorite accessories because they don't need it.

    Our general jewelry prices are more than 10 yuan, tens of yuan, hundreds of yuan, or even hundreds of yuan. From the perspective of our current consumption level and consumption concept, it is still difficult for most people Accepting (referring to jewelry above a hundred yuan), especially a little older, can we really not sell our things? Not everyone will use our products, so that customers who buy our accessories have this sense of superiority! Tell her why this product is worth 100 yuan or more.

    Remember, what you sell to the customer is not the accessories itself, but the expectations that accessories can bring to customers. Let customers imagine how beautiful, fashionable, attractive, and tasteful after she brought this accessory. Increasing the probability of customers' transactions is the primary condition for successful operation of jewelry stores.

    . Adjust the product structure

    If's turnover of 1,000 yuan a day, if you sell 100 yuan of products to sell 100 pieces, there are so many shops every day every day Customer? If you sell it for 100 yuan, you only need 10 pieces to reach a turnover of 1,000 yuan!

    Of course, your customers cannot buy 100 yuan products, and this kind of customer is also a minority after all, but if you can attract this small number of people to buy your shop, come to you, come to you It is a big success.

    The customer needs and consumption capacity in each region are different. You must distribute according to the actual situation. For example, 80%of customers need products of less than 100 yuan, and 20%of customers need better products; you can also subdivide it, such as how much percentage of 10-30 yuan, how much percentage of 30-60 yuan, etc. Essence

    . Pay attention to the information in the sub -

    is now an information society. As long as you want, you can find it. For example, what new accessories did the recent fashion magazine produce? What jewelry is the heroine in the hit TV series? You have to understand these, and quickly find the source to put it into your container.

    . Enhanced after -sales service

    We attitudes in front of sale and sale will be very good. Scolded the last half of the day. From the perspective of human nature, it is normal, because the efforts you pay have not been recognized and rewarded by others, and it will inevitably be angry; but today you are operating, and if you want to successfully run a jewelry shop for a long time, you must make this humanity. The weaknesses overcome.

    If the customer's jewelry bought back has quality problems or when you don't like to change, your attitude is better than when she comes to buy, because you are not just doing her today to be her Once a business, you have to look long in the long run. You have to make her a long -term customer. Remember the 80/20 rule, your 80%business comes from 20%of customers. Without the repeated purchase of customers, it is difficult for your jewelry shop to maintain it!

  2. First of all, the store name should be eye -catching small jewelry stores to make money, and the name of the store should be eye -catching, such as taking a playful shop name. Be sure to take care of the interests of students and customers. Today, the children are different. If the name of the shop is ordinary, it may be difficult to attract the attention of students and customers.
    It is that the area of ​​the decoration shop can only be about 20 square meters, but the overall effect must make people feel chic and fresh, so as to cater to the psychology of young people.
    The third is that the atmosphere opens a good shopping atmosphere is not just a big mall. Small shops also need to pay attention to creating a shopping atmosphere. This so -called atmosphere does not have to be too high -end, there is music. If you choose the latest popular songs that students love to listen to.
    The last is that according to the actual consumption power, students' consumption level is not high, so the cost of jewelry is relatively low. The important thing is that the style must be new.
    If you choose a franchise store for a certain brand, the headquarters will provide new products as soon as possible. And self -operated small shops do not have to worry. You can also find what you want in the business city and wholesale markets, but the premise is that the wholesale volume is large, the legs and feet are diligent, and the first time in the new goods to the wholesale city will put them in the store inside. Many people don't know if they should join the store, in fact, joining and not joining are beneficial and disadvantaged. The benefits of choosing to join the store, with the influence of the big brand, and the headquarters will provide image publicity, etc., the annual sales reaches a certain amount can still get a certain return point; the disadvantage is that a certain number of franchise fees must be paid, and there is a deposit. If you have vision and sales experience, you can open the store without joining. Store opening costs: From preparation to formal business, the cost of expenditure has one year's rent, decoration fee, the first batch of purchase and part of the mobile rent. Operating cheats 1. Jewelry placement: The jewelry placement of the jewelry shop should be particular. To attract the attention of consumers as soon as possible, pay attention to the following points: the placement of the jewelry cannot be too crowded, make full use of the space, and match it chic and clever; Essence
    2, sales strategy: member card system, a certain amount of consumption, you can get a member card, you can enjoy discount discounts in the future; It is not sensitive, and there is no need to bargain; the special price zone can set up a student special area or ten yuan special offer, five -yuan special offer, mainly to promote some backlog accessories; specialty areas, Korean accessories, Tibetan accessories, blue printed cloths can be set up. Jewelry areas, etc., highlight characteristics; theme sales can further subdivide the behavioral characteristics of consumers to buy jewelry, and can launch a combination of lover's jewelry, birthday jewelry, charming headdress, and love according to different themes. Each combination is performed. Each combination Including a number of small accessories; holiday sales, use Valentine's Day, Women's Day, April Fool's Day, Mother's Day, Ghost Festival and other festivals for holiday sales. Propaganda:
    1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories.
    2. Inner posters: Poster posters, posted paintings, etc. in the store, introduce the use of jewelry and cultural connotation.
    3. Gifts: For customers who purchase a large number of jewelry or have accumulated members with a large amount of purchases, give different grades of gifts to strengthen publicity of jewelry shops. Gifts can be small bookmarks, mobile phone bags, and so on.

  3. Pay content for time limit to check for freenAnswer Hello, according to the following points 1. Interesting of headdress accessories, you must open a headdress shop must have a strong interest in headdress accessories, and always pay attention to the dynamics and trends of the jewelry industry in life. Enjoy life, this is the prerequisite for the open decoration shop. 2. Differential site selection routes to open a jewelry store, first of all, the potential market must be considered. Maybe many people like to open stores and join the ranks of the industry market. Of course, you must have your own unique style. It is difficult for others to imitate. Of course, it is more difficult in the early stage, but it is a good choice for the future. 3. Follow the trendy style Each headdress jewelry shop has its own style. For example: some shop owners like to run European and American style accessories. Essence However, you can arrange it to another flavor. You must closely follow the trend. What you pursue are fresh, chic and lovely atmosphere, and you must try to be rich in connotation and fully make the goods to meet the needs of consumers at different ages. It is necessary to be different from the requirements of the stores of many jewelry shops. The store is not necessarily large, but keep up with the trend. Ou Su Jewelry manufacturers have done a good job of grasping the forefront of fashion. I suggest you go to see it. 4. It reflects what kind of signboards are selected according to the characteristics of their own stores, and the signboards should be consistent with the characteristics of their own store. 5. Guidance -type emotional marketing jewelry does not like sanitary ware and electrical things, but he can indeed improve people's lives. Maybe a good headdress will change people's destiny. Maybe you wear a piece Beautiful jewelry, your mood will become better, the mood of work and life is good, and the design of some jewelry now reflects emotional words. There are rich stories in the jewelry. Can tell stories and guide consumers. 6. In order to make the product unique, the most important thing is to consider it clearly when taking the goods. To ensure the style of your own store, you must choose it yourself. The quality of the goods should be presented first. The quality is good, the style is new, and many of them are only one, so that it will appear precious. In addition, the re -processing of goods is also very important. For example, packaging, good packaging can always set off the goods more elegant, or put on the small lace in the purchased goods, it will only sell only one monotonous jewelry. Must be much more artistic.

  4. I. Differential site selection route
    In opening a head decoration
    , first of all, the potential market must be considered. Maybe many people like to open stores and join the ranks of the industry market, but take a differentiated site selection route to make themselves a leader in the market, which can better
    Bringing a high premium, of course, must have its own unique style. It is difficult for others to imitate. Of course, it is more difficult in the early stage, but it is a good choice for the future.
    . Promotional means to ensure
    The choice of promotional means correctly to ensure that your turnover will continue to grow on holidays. Like Yiya Jewelry Shop, because you have always adhered to the strategy of high -quality and low price, so on holiday promotion, Yi Ye often adopts more new strategies, such as: new products with old products, so that this can be at the same time that can be at the same time that can be at the same time. It plays a role in promoting new products and won two birds with one stone.
    . Rich products are key
    It holidays as the peak period of sales. Only when the supply is sufficient and high -quality goods, can we achieve steady growth in turnover. Various sales strategies are only auxiliary methods. Various styles and dazzling products are the key to attracting people's attention. Before each of the large and small festivals, the headquarters will prepare a wealth of festival products and reminds each Yiya Jewelry franchise store to prepare for the purchase and purchase guidance in a timely manner.
    . Propaganda methods are very important
    Due to the coming of holidays, Yiye jewelry will launch a series of entertainment promotion activities through the nature of different holidays. By organizing such activities, merchants not only bring consumers a relaxed and happy festive atmosphere, but also brings benefits to consumers. And while "attracting" the eyeballs, it is also well -made brand propaganda.
    Ip, the use of different types of products with different types of products has also become the key to successful promotional promotions. Different combinations of multiple accessories can make the existence of single accessories more valuable. Therefore, shop owners can adopt different types of products with sales to achieve the role of active atmosphere.

  5. Open jewelry store operation skills -ignore the location of the location of the location of the location
    The first operator of many jewelry stores cannot do a good store investigation. Blindly choosing to open the store site is easy to open up. The lack of inspection and exercise, the location of the location selection of the store that cannot be ignored in the decoration store operation, the good store is half the success of success.
    The operating skills of open jewelry shop -Insufficient promotional promotion is insufficient
    This promotion is not in place, which is not popular. The first promotional work, ignoring the public's psychology, can also cause the promotion to be inaccurate, not to attract customers, and timely promotion. It is also a manifestation of the strength of the store. The store can refer to the promotion methods of specialty stores and do some promotional activities appropriately.
    The operating skills of the open jewelry shop -blindly seeking all -in -one
    The store must have its own style from the first day, do not abandon it at will, such as Tan Carpenter sells only comb, stones only sell stones, stones only sell stones, stones only sell stones, stones only sell stones, stones only sell stones, stones only sell stones, stones only sell stones. Not other things do not make money, but not worth selling. Of course, there are also some people spending lower, and the crowd is relatively small. It requires you to bring something to sell by the way, but in fact, these places make jewelry, just eat meals, and it is basically impossible to make a lot of money. When the jewelry shop becomes a department store, it loses its own meaning. When the jewelry store sells a mop, the boss can make the money limited, so when everyone opened the store, the choice of the store was critical. rn开饰品店经营技巧——先有店后有货rn俗话说的好,一铺吃三代,地址选得对,铺子地位好,不管你卖什么都能好卖,只是Good levels are different. There are good shops, generally don't worry about selling, no matter how good your goods are, you can only accumulate like a good shop. Therefore, operators should work more in operation, find a suitable store, enter a batch of suitable goods, and use the most suitable business model to give customers the best service. These details are done. Not far away.
    The operating skills of open jewelry shop -Pursuing low -priced goods
    This shops have many their own characteristics. Of course, low -cost sources are good, but it is better to have a fixed supply. In fact, the jewelry shop belongs to the small operation. What you want is fast -moving and fast out, low prices, high prices, and conspiracy to get benefits. The faster the goods are sold, the faster the capital turnover, the lower the risk. Instead of spending the price, it is better to consider which format is sold better. Most of the jewelry shops do retail, not for wholesale. The entry and exit of a few cents will not hurt the vitality. At most, the profit is smaller, but in order to seek the lowest entry price, the labor cost and object cost of the object may be higher. The result was to check the sesame seeds and lost watermelon.
    The above is the introduction of how to operate a good jewelry store. The opening of the jewelry store must not only choose the address, but also have a good channel for picking up the goods, but also pay attention to the operating skills of the open jewelry store, so that it will be successful!

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