2 thoughts on “How do jewelry companies achieve standardized development?”
Lynne
Original title: In 2018, the market status and development prospects of the Chinese jewelry industry in 2018 Analysis and adjustment The market sales remained stable and rising to the jewelry market sales. big. After the rapid expansion, under the influence of the slowdown in economic growth, the decline in gold prices, and the tightening of policies, the industry scale has declined and has undergone a adjustment period. With the recovery of the economy and the increase in per capita income, the jewelry market sales have maintained a trend of stable increase after the adjustment period. This Chinese jewelry industry has sold back the market after adjustment. The production activities of various patterns of various patterns are processed by metal processing and connection combinations, inlay and other processes. In the analysis of foreign luxury consumption models, luxury goods include castles, private yachts, art, jewelry watches, high -end famous wines, advanced clothing, etc. When the per capita GDP reaches 3,000 to 4,000 US dollars, the consumer demand is mainly concentrated in jewelry, and the consumer demand is concentrated in jewelry, and the consumer demand is concentrated in jewelry. Names, clothing and other categories. my country is in the growth stage of luxury consumption, and jewelry consumption is increasing rapidly. Today, China is not just a big consumer of luxury goods, but also gradually entered the jewelry consumer. In statistics from the "Analysis Report of the Chinese Jewelry Industry Business Model and Investment Opportunities" released by the Foreign-looking Industrial Research Institute, from 2010-2017, the retail sales of Chinese gold and silver jewelry products have undergone a period of rapid growth and entered the adjustment period. The growth rate has decreased. In 2010, the retail sales of Chinese gold and silver jewelry products reached 126.1 billion yuan. In 2015, the retail sales of Chinese gold and silver jewelry products exceeded 300 billion yuan, and then began to decline. 297 billion yuan, a decrease of 0.88%year -on -year, the growth rate increased compared to the previous year. Initially estimated that the sales of the Chinese jewelry industry in 2018 were recovered, and the retail sales of Chinese gold and silver jewelry products will reach about 299.9 billion yuan. 2010-2018 The retail sales of gold and silver jewelry products in the middle and silver jewelery of China and the condition of growth conditions Data source: Foresight Industry Research Institute sorted out Under the influence of multiple factors such as slow slowing down, decline in gold prices, and tightening policy, after 2014, the jewelry industry fell in sales growth. In 2015, the industry sales revenue fell sharply. The point is equivalent to about 5%of the total retail point, and the industry is facing the adjustment period after prosperity. Since 2016, with the recovery of the economy, high -end consumption has shown a trend, and there are also signs of heating in the jewelry industry. The annual growth rate exceeds two digits, or it has begun to enter a new round of growth recovery. After a short period of dilemma, the industry pattern has been reshuffled. The jewelry industry has changed from extensive growth to the structural change brought about by demand adjustment. Quality and branding will become the theme of the new period. As of 2017, the sales revenue of Chinese jewelry and related items manufacturing was 410.6 billion yuan, a year -on -year decrease of 6.8%. Initially estimated that the sales revenue of Chinese jewelry and related items in 2018 will increase to about 451.6 billion yuan. 2010-2018 Middle jewelry jewelry and related items and sales income income and growth conditions. Seeing the development of the jewelry industry mainly presents three major characteristics. The industry is a capital -intensive industry. Department Store is the main sales channel and has a diversified subdivision characteristics: First of all, the jewelry industry belongs to the capital -dense industry. More funds purchase raw materials such as gold, platinum, diamonds, emerald and other raw materials. At the same time, it prepares a large -scale finished product for each self -operated store to spread goods, supplemented by certain flow funds as turns. It department store mall is the main place of jewelry sales. Because jewelry stores in department stores have dual guarantees for department store brands and jewelry companies brands, the quality of the product is more reliable. Therefore, consumers are more inclined to go to department store mall The jewelry shops buy jewelry, especially by the promotion of holidays and weddings, the consumption growth of department stores is even more obvious. In the increasing consumption power and consumption psychology, the consumption demand of jewelry is developing in a diverse and personalized direction. On the other hand, the industry's internal competition is becoming increasingly fierce, and the profit margin brought about by simple growth is gradually narrowing. Therefore, through deep excavation of consumer preferences of specific groups, focusing on a certain segment has become an inevitable choice for jewelry dealers to comply with the new market situation. Colinally increased sales revenue in the amount of gold jewelry will stabilize Golden jewelry, as the main consumer product of the jewelry industry, accounts for about 50%of the jewelry market. According to data released by the China Gold Association, the actual consumption of gold in my country in 2018 was 1151.43 tons, an increase of 5.73%compared with the previous year, and maintained the world's first place in the world for 6 consecutive years. Gold jewelry consumption has increased for three consecutive years after decreased in 2016. In 2018, my country's gold jewelry consumption was 736.29 tons, an increase of 5.71%year -on -year. 2010-2018 Middle-country gold and gold jewelry consumption volume Data sources: Foresight Industry Research Institute organized Thentes of gold jewelry consumption, the growth trend is obvious. It is expected that as the Chinese economy continues For development, the per capita income is getting higher and higher. The annual demand for platinum, gold, diamonds, emeralds, jade, red sapphire, crystal and other products will continue to grow, and the consumption of high -end products will maintain a high growth rate. According to such a development trend, in the future, the sales revenue of China's jewelry industry will grow steadily. By 2024, sales revenue will reach about 576.9 billion yuan. 2019-2024 China Jewelery Industry Market Marketing Increase and Increase Increase and Increase Inspection Data Source: Foresight Industry Research Institute compiled
Original title: In 2018, the market status and development prospects of the Chinese jewelry industry in 2018 Analysis and adjustment The market sales remained stable and rising to the jewelry market sales. big. After the rapid expansion, under the influence of the slowdown in economic growth, the decline in gold prices, and the tightening of policies, the industry scale has declined and has undergone a adjustment period. With the recovery of the economy and the increase in per capita income, the jewelry market sales have maintained a trend of stable increase after the adjustment period.
This Chinese jewelry industry has sold back the market after adjustment. The production activities of various patterns of various patterns are processed by metal processing and connection combinations, inlay and other processes.
In the analysis of foreign luxury consumption models, luxury goods include castles, private yachts, art, jewelry watches, high -end famous wines, advanced clothing, etc. When the per capita GDP reaches 3,000 to 4,000 US dollars, the consumer demand is mainly concentrated in jewelry, and the consumer demand is concentrated in jewelry, and the consumer demand is concentrated in jewelry. Names, clothing and other categories. my country is in the growth stage of luxury consumption, and jewelry consumption is increasing rapidly. Today, China is not just a big consumer of luxury goods, but also gradually entered the jewelry consumer.
In statistics from the "Analysis Report of the Chinese Jewelry Industry Business Model and Investment Opportunities" released by the Foreign-looking Industrial Research Institute, from 2010-2017, the retail sales of Chinese gold and silver jewelry products have undergone a period of rapid growth and entered the adjustment period. The growth rate has decreased. In 2010, the retail sales of Chinese gold and silver jewelry products reached 126.1 billion yuan. In 2015, the retail sales of Chinese gold and silver jewelry products exceeded 300 billion yuan, and then began to decline. 297 billion yuan, a decrease of 0.88%year -on -year, the growth rate increased compared to the previous year. Initially estimated that the sales of the Chinese jewelry industry in 2018 were recovered, and the retail sales of Chinese gold and silver jewelry products will reach about 299.9 billion yuan.
2010-2018 The retail sales of gold and silver jewelry products in the middle and silver jewelery of China and the condition of growth conditions
Data source: Foresight Industry Research Institute sorted out
Under the influence of multiple factors such as slow slowing down, decline in gold prices, and tightening policy, after 2014, the jewelry industry fell in sales growth. In 2015, the industry sales revenue fell sharply. The point is equivalent to about 5%of the total retail point, and the industry is facing the adjustment period after prosperity.
Since 2016, with the recovery of the economy, high -end consumption has shown a trend, and there are also signs of heating in the jewelry industry. The annual growth rate exceeds two digits, or it has begun to enter a new round of growth recovery. After a short period of dilemma, the industry pattern has been reshuffled. The jewelry industry has changed from extensive growth to the structural change brought about by demand adjustment. Quality and branding will become the theme of the new period. As of 2017, the sales revenue of Chinese jewelry and related items manufacturing was 410.6 billion yuan, a year -on -year decrease of 6.8%. Initially estimated that the sales revenue of Chinese jewelry and related items in 2018 will increase to about 451.6 billion yuan.
2010-2018 Middle jewelry jewelry and related items and sales income income and growth conditions. Seeing the development of the jewelry industry mainly presents three major characteristics. The industry is a capital -intensive industry. Department Store is the main sales channel and has a diversified subdivision characteristics:
First of all, the jewelry industry belongs to the capital -dense industry. More funds purchase raw materials such as gold, platinum, diamonds, emerald and other raw materials. At the same time, it prepares a large -scale finished product for each self -operated store to spread goods, supplemented by certain flow funds as turns.
It department store mall is the main place of jewelry sales. Because jewelry stores in department stores have dual guarantees for department store brands and jewelry companies brands, the quality of the product is more reliable. Therefore, consumers are more inclined to go to department store mall The jewelry shops buy jewelry, especially by the promotion of holidays and weddings, the consumption growth of department stores is even more obvious.
In the increasing consumption power and consumption psychology, the consumption demand of jewelry is developing in a diverse and personalized direction. On the other hand, the industry's internal competition is becoming increasingly fierce, and the profit margin brought about by simple growth is gradually narrowing. Therefore, through deep excavation of consumer preferences of specific groups, focusing on a certain segment has become an inevitable choice for jewelry dealers to comply with the new market situation.
Colinally increased sales revenue in the amount of gold jewelry will stabilize
Golden jewelry, as the main consumer product of the jewelry industry, accounts for about 50%of the jewelry market. According to data released by the China Gold Association, the actual consumption of gold in my country in 2018 was 1151.43 tons, an increase of 5.73%compared with the previous year, and maintained the world's first place in the world for 6 consecutive years. Gold jewelry consumption has increased for three consecutive years after decreased in 2016. In 2018, my country's gold jewelry consumption was 736.29 tons, an increase of 5.71%year -on -year.
2010-2018 Middle-country gold and gold jewelry consumption volume
Data sources: Foresight Industry Research Institute organized
Thentes of gold jewelry consumption, the growth trend is obvious. It is expected that as the Chinese economy continues For development, the per capita income is getting higher and higher. The annual demand for platinum, gold, diamonds, emeralds, jade, red sapphire, crystal and other products will continue to grow, and the consumption of high -end products will maintain a high growth rate. According to such a development trend, in the future, the sales revenue of China's jewelry industry will grow steadily. By 2024, sales revenue will reach about 576.9 billion yuan.
2019-2024 China Jewelery Industry Market Marketing Increase and Increase Increase and Increase Inspection
Data Source: Foresight Industry Research Institute compiled
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